Investment ideas can come from many places. If you want guidance from professional research services, you can turn to companies like Standard & Poor's, ValueLine, Morningstar, and other online resources. If the thought of spending your time browsing investment websites doesn't sound appealing, just take a look at your surroundings and see what people are interested in and buying.
This is an excellent learning experience and one that is vital to the long-term profitability of anyone in the stock market. To get the real experience, purchase some graph paper and chart the stock price movements each day by hand. Learn to compare this with the overall movements of the equity market or index and a whole new world of investment and money will begin to open up to you!
The stock market is made up of exchanges, like the New York Stock Exchange and the Nasdaq. Stocks are listed on a specific exchange, which brings buyers and sellers together and acts as a market for the shares of those stocks. The exchange tracks the supply and demand — and directly related, the price — of each stock. (Need to back up a bit? Read our explainer about stocks.)
Fortunately, at least in the United States, investors do not have too much to worry about when it comes to account security. This is especially true when choosing a brokerage that is large, well known, and properly regulated. Every website should be secured with SSL encryption, and client data should be stored in secure servers. Dual-factor authentication and Face ID are other security protocols quickly growing in popularity.
Secondly, this is a very vast topic and many people now trade and deal with cryptocurrency as their main day job. Startups and empires are built on it, so please understand this is a beginner’s guide and not the ultimate guide to the galaxy of cryptocurrencies. I will specifically limit myself to cryptocurrencies and will not cover ICOs (Initial Coin Offerings) as these are to me more investments into products or companies yet to be developed. This article will also not cover the relevancy or not of cryptocurrencies, it will not cover the famous Tulip Bubble, or any kind of philosophical concepts.
Plug Power is an excellent example of the volatility investors may experience when they buy stocks beneath $5 – in the early months of 2020, shares of Plug Power rocketed up over 80%, only to suffer 50% losses shortly thereafter. While speculators may have enjoyed the pop and drop, true investors would be wise to buy and hold Plug, which makes hydrogen fuel cells for commercial vehicles. Plug’s fuel cell shipments have increased dramatically over the last two years, and the company recently announced a partnership that will usher the world’s first fuel cell-powered, zero-emission commercial trucks onto the road. This opens Plug to new business opportunities as companies around the world turn toward clean energy solutions.

Altcoins are tied to the Bitcoin markets, if Bitcoin takes a hit there’s a high probability that altcoins will also suffer, so you’re looking at that moment to jump in: when others are panic selling, you should be investing. Also, there is a sort of tidal lock between altcoins and Bitcoin. Never take a green market (prices going up) for your preferred project finally breaking through. It could just be that the rise of Bitcoin price brings everything up organically, so you may be advise to check whether your project’s value in Bitcoin (not in US dollars or any other fiat currency) has changed or if it has stayed more or less the same. This is usually visible on cryptocurrency only exchanges where Bitcoin is often the de-facto main exchange currency.

The stock exchanges also maintain all company news, announcements, and financial reporting, which can be usually accessed on their official websites. A stock exchange also supports various other corporate-level, transaction-related activities. For instance, profitable companies may reward investors by paying dividends which usually comes from a part of the company’s earnings. The exchange maintains all such information and may support its processing to a certain extent. (For related reading, see "How Does the Stock Market Work?")

The cryptocurrency market, while far from being in its infancy, is an extremely volatile market which is not subject to regulations, and thus can be subject to manipulations of all kind. There are many trends which impact operations on a daily basis: rumours can fuel the price of one cryptocurrency, some people or groups can apply « pump and dump » techniques etc. I will try to cover these, but please take good note of the following warning:

Sell walls: the action of artificially keeping the price of a cryptocurrency asset low by placing a large sell order. Large financial operators or investors (nicknamed « whales ») may want to artificially keep the price of a cryptocurrency low so that they can keep accumulating quietly, without causing a sharp rise in price. These are called « walls » because on exchanges, the graphics showing offer and demand will show a very high « wall » on the offer size. The mechanism is that the investor will put a very large sell order (usually 100 to 1000 times more cryptocurrency units than regular orders). Because of how exchanges operate, the sell will only take place if there is sufficient demand to fulfil the entire order, so smaller operators who have a real need/urge to sell would have to sell below that wall (i.e. cheaper) to make sure they can get paid. This will cause a condition where the price will stagnate, allowing those whales to put as much smaller buy orders as they need. Sell walls may be removed once the buying whales have reached their objectives.
Discount brokers used to be the exception, but now they're the norm. Discount online brokers give you tools to select and place your own transactions, and many of them also offer a set-it-and-forget-it robo-advisory service too. As the space of financial services has progressed in the 21st century, online brokers have added more features including educational materials on their sites and mobile apps.

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A warning on backup phrases: It is absolutely crucial if you’re into this seriously to WRITE DOWN ON PAPER the sequence of words, write it down properly, and check it rather twice than once. NEVER EVER store it on a cloud drive, as a file on your computer, or even worse as a screenshot/photo on your mobile. Store it in a safe place where you and anyone you deem to be a trustworthy person knows. Don’t leave it on your desk, don’t leave it in the kids room, as there are many horror stories of people who lost money because of this.
The exchange also earns from selling market data generated on its platform - like real-time data, historical data, summary data, and reference data – which is vital for equity research and other uses. Many exchanges will also sell technology products, like a trading terminal and dedicated network connection to the exchange, to the interested parties for a suitable fee.
When thinking about a stock exchange it is worth remembering that it is a capital market. The primary purpose of a capital market is to enable businesses to raise money to provide working capital to fund expansion and growth. In exchange for this money, the companies issue equity in the form of stock, creating stockholders. Each stockholder ownes a piece of the active business relative to the amount of money they invested.
When you buy some cryptocurrency, the money will be withdrawn from your bank account or card and you will be credited in your exchange in a sum matching the cryptocurrency you have purchased. Each exchange may allow you to trade for one or more cryptocurrencies. Each cryptocurrency on the exchange will have its own wallet. You can store your cryptocurrency on an exchange but it’s not a recommended practice. I will cover this in a section called Wallets.
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