We hope that this beginner stock market investing guide sets you on a good path towards further research and learning, investment success and profits. It really is possible to be a successful investor if you want to be, but it will take time, effort, dedication and patience. If you can find those within yourself and treat investing as a journey that will take years, you can do it too.
But this isn’t your typical market, and you can’t show up and pick your shares off a shelf the way you select produce at the grocery store. Individual traders are typically represented by brokers — these days, that’s often an online broker. You place your stock trades through the broker, which then deals with the exchange on your behalf. (Need a broker? See our analysis of the best stockbrokers for beginners.)
Risk tolerance is a psychological trait that is genetically based, but positively influenced by education, income, and wealth (as these increase, risk tolerance appears to increase slightly) and negatively by age (as one gets older, risk tolerance decreases). Your risk tolerance is how you feel about risk and the degree of anxiety you feel when risk is present. In psychological terms, risk tolerance is defined as “the extent to which a person chooses to risk experiencing a less favorable outcome in the pursuit of a more favorable outcome.” In other words, would you risk $100 to win $1,000? Or $1,000 to win $1,000? All humans vary in their risk tolerance, and there is no “right” balance.

It depends. 24/7 support is essential to some investors, while others may be completely fine using online chat during regular market hours or receiving an email back within one business day. That said, most investors neglect to think about a market crisis like a flash crash. In our experience, it certainly doesn't hurt to have reliable customer service available for whenever the need may arise.


Day trading is the act of buying and selling a financial instrument within the same day or even multiple times over the course of a day. Taking advantage of small price moves can be a lucrative game—if it is played correctly. But it can be a dangerous game for newbies or anyone who doesn't adhere to a well-thought-out strategy. What's more, not all brokers are suited for the high volume of trades made by day traders. Some brokers, however, are designed with the day trader in mind. You can check out our list of the best brokers for day trading to see which brokers best accommodate those who would like to day trade.
The stock exchanges also maintain all company news, announcements, and financial reporting, which can be usually accessed on their official websites. A stock exchange also supports various other corporate-level, transaction-related activities. For instance, profitable companies may reward investors by paying dividends which usually comes from a part of the company’s earnings. The exchange maintains all such information and may support its processing to a certain extent. (For related reading, see "How Does the Stock Market Work?")
Arbitraging can be very lucrative especially with Asian markets (South Korea for example) where cryptocurrencies are exchanged at premium rates, but due to the high volatility of the markets and the congestion on major cryptocurrencies (Bitcoin and Ethereum) it is becoming increasingly difficult to do arbitraging because of potential incurred losses. Add to this the fact that exchanges need a certain amount of confirmations before balances are made available for trading and it makes it quite risky at least for Bitcoin and Ethereum.
Like with the real world market, investing in a highly volatile market is a risky approach that can make you extremely rich or bring you to your knees. Besides the common sense approach to invest moderately (to limit the exposure of your other savings and personal finance needs), it is also recommended to spread the risk of investing in a volatile market amongst multiple assets.
A warning on backup phrases: It is absolutely crucial if you’re into this seriously to WRITE DOWN ON PAPER the sequence of words, write it down properly, and check it rather twice than once. NEVER EVER store it on a cloud drive, as a file on your computer, or even worse as a screenshot/photo on your mobile. Store it in a safe place where you and anyone you deem to be a trustworthy person knows. Don’t leave it on your desk, don’t leave it in the kids room, as there are many horror stories of people who lost money because of this.
There are two types of brokers: full-service and discount. Full-service brokers tailor recommendations and charge higher fees, service charges, and commissions. Most investors are willing to pay these higher fees because of the research and resources these companies provide. With a discount broker, the majority of research falls on the investor; they just provide a platform to perform trades and customer support when needed. Newer investors can benefit from the resources provided by full-service brokers, while frequent traders and experienced investors who perform their own research may lean towards platforms with no commission fee.

A warning on backup phrases: It is absolutely crucial if you’re into this seriously to WRITE DOWN ON PAPER the sequence of words, write it down properly, and check it rather twice than once. NEVER EVER store it on a cloud drive, as a file on your computer, or even worse as a screenshot/photo on your mobile. Store it in a safe place where you and anyone you deem to be a trustworthy person knows. Don’t leave it on your desk, don’t leave it in the kids room, as there are many horror stories of people who lost money because of this.
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We used a five-star-based rating system to rate companies in the discount stock brokers list above. The best brokerage firms would get the highest, five-star rating. In 2020 not a single firm got five stars, however six brokers were rated at four and half stars. Any brokerage house with two- or one-star rating should be avoided. Three-star rated firm is perfectly fine, but there are, probably, better options for investors to consider. All companies with three and half stars and higher are recommended for at least one category of investors.

His book is a big beast at more than 600 pages and will need to be committed to, but it offers some fantastic insights into how to invest safely and profitably for the long-term and how to make your money work harder. Having interviewed all these legendary traders and investors, the book contains some excellent insights into asset allocation and portfolio planning that almost everyone should gain some benefit from reading.


For example, there may be three buyers who have placed orders for buying Microsoft shares at $100, $105 and $110, and there may be four sellers who are willing to sell Microsoft shares at $110, $112, $115 and $120. The exchange (through their computer operated automated trading systems) needs to ensure that the best buy and best sell are matched, which in this case is at $110 for the given quantity of trade.
About the author: Blain Reinkensmeyer As Head of Research at StockBrokers.com, Blain Reinkensmeyer has 18 years of trading experience with over 1,000 trades placed during that time. Referenced as a leading expert on the US online brokerage industry, Blain has been quoted in the Wall Street Journal, The New York Times, Forbes, and the Chicago Tribune, among others.

Bonus Stock Market Tip: Everything above is related to how best to invest actively - in other words buying and selling into companies that have been selected by you. But what if you don't have the time, money or inclination? What if the paragraphs above put you off? Perhaps you were looking for a simpler guide? The stock market for dummies perhaps?
If you are literally just getting started, the services offered by most major stockbrokers (information here) as a part of their trading account services will be a good place to start (and free). Firms such as Trade King, eTrade, Charles Schwab and Ameritrade provide a range of online tools. These will give you a feel for how portfolio management software works without having to pay extra to learn. However, these services typically offer no advice (known as execution only), which means that a separate service will be required for information analysis.
The list of stock brokerage firms is updated throughout the year. TradeMonster, MB Trading and Scottrade were removed from the table above, since they got acquired and merged into Etrade, Ally Invest and TD Ameritrade respectively. In addition to keeping stock brokerage companies list current we also update broker's rating and pricing, which are often correlated.
Equity investments historically have enjoyed a return significantly above other types investments while also proving easy liquidity, total visibility, and active regulation to ensure a level playing field for all. Investing in the stock market is a great opportunity to build large asset value for those who are willing to be consistent savers, make the necessary investment in time and energy to gain experience, appropriately manage their risk, and are patient, allowing the magic of compounding to work for them. The younger you begin your investing avocation, the greater the final results – just remember to walk before you begin to run.
We used a five-star-based rating system to rate companies in the discount stock brokers list above. The best brokerage firms would get the highest, five-star rating. In 2020 not a single firm got five stars, however six brokers were rated at four and half stars. Any brokerage house with two- or one-star rating should be avoided. Three-star rated firm is perfectly fine, but there are, probably, better options for investors to consider. All companies with three and half stars and higher are recommended for at least one category of investors.
StockTrader.com (Reink Media Group) is not an investment advisory service, or a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities customers should buy or sell for themselves.  The analysts and employees or affiliates of StockTrader.com may hold positions in the stocks or industries discussed within the Website.  You understand and acknowledge that there is a very high degree of risk involved in trading securities.  StockTrader.com has advertising relationships with some of the offers listed on this website. While StockTrader.com makes a reasonable effort to keep any listed information updated, it does not and cannot guarantee the accuracy or applicability of any information in regard to your individual circumstances. Past performance is not indicative of future returns.
Regarding your private keys, can either keep them on a software wallet, or on a hardware wallet. The software wallet is the easiest way for beginners, but it implies that you have a computer that is properly secured (strong password, antivirus etc.) and that you do backups of your data. Remember, if you lose your private keys, the money is gone forever. As you get into cryptocurrencies more seriously, you will inevitably look for a hardware wallet, which is a dedicated device resistant to hacking where you can store your private keys (or to say it in an easy way, your crypto assets/invested money). I have already written an article on a hardware wallet, the TREZOR (see here). The most common wallets are the TREZOR and the Ledger Nano S. The TREZOR has a new model being sold from January 2018 (Model T) which will support much more currencies than the current TREZOR. The Ledger Nano S has more integrations currently, but I would recommend to wait for the TREZOR T to judge properly. Those devices usually cost around 100 USD, so once you have more than 100 USD to protect it starts making sense to get one.
In terms of the beginning investor, the mutual fund fees are actually an advantage relative to the commissions on stocks. The reason for this is that the fees are the same, regardless of the amount you invest. Therefore, as long as you meet the minimum requirement to open an account, you can invest as little as $50 or $100 per month in a mutual fund. The term for this is called dollar cost averaging (DCA), and it can be a great way to start investing.
StockTrader.com (Reink Media Group) is not an investment advisory service, or a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities customers should buy or sell for themselves.  The analysts and employees or affiliates of StockTrader.com may hold positions in the stocks or industries discussed within the Website.  You understand and acknowledge that there is a very high degree of risk involved in trading securities.  StockTrader.com has advertising relationships with some of the offers listed on this website. While StockTrader.com makes a reasonable effort to keep any listed information updated, it does not and cannot guarantee the accuracy or applicability of any information in regard to your individual circumstances. Past performance is not indicative of future returns.
Plug Power is an excellent example of the volatility investors may experience when they buy stocks beneath $5 – in the early months of 2020, shares of Plug Power rocketed up over 80%, only to suffer 50% losses shortly thereafter. While speculators may have enjoyed the pop and drop, true investors would be wise to buy and hold Plug, which makes hydrogen fuel cells for commercial vehicles. Plug’s fuel cell shipments have increased dramatically over the last two years, and the company recently announced a partnership that will usher the world’s first fuel cell-powered, zero-emission commercial trucks onto the road. This opens Plug to new business opportunities as companies around the world turn toward clean energy solutions.
Once you are familiar with the concepts above, and know that you can (and eventually will) be influenced, you need to do some research on what projects you want to invest into. There are to date 1400+ cryptocurrency projects listed on coinmarketcap, a website that tracks projects, market value etc. This is a good start to understand market capitalisation, price of the cryptocurrency unit in what we understand when we begin (fiat currency i.e. dollars or anything else), total amount of assets in circulation etc.
The reality is that in the modern world - especially with the power of the internet - there is very little information that is not in the public domain somewhere. However, the world now has information overload. Whilst the information might be available, few people now have the time to find or understand it. The people who know these things and can 'join the dots' have regular opportunities for stock market investment.
When you buy a stock, you should have a good reason for doing so and an expectation of what the price will do if the reason is valid. At the same time, you should establish the point at which you will liquidate your holdings, especially if your reason is proven invalid or if the stock doesn’t react as expected when your expectation has been met. In other words, have an exit strategy before you buy the security and execute that strategy unemotionally.
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