The exchange also earns from selling market data generated on its platform - like real-time data, historical data, summary data, and reference data – which is vital for equity research and other uses. Many exchanges will also sell technology products, like a trading terminal and dedicated network connection to the exchange, to the interested parties for a suitable fee.
Because of the web today, all online brokers invest heavily into account security. SSL websites (look for “https” at the beginning any URL) are used by most brokers and some are now even offering two-factor authentication (using your phone to confirm a code before logging in). Just like shopping online and choosing a trustworthy website to purchase from, the best bet is to choose a well-known, established broker for your portfolio.
If there are any lessons to be learned from the American sub-prime mortgage crisis, the 2008 stock market crash (information here) and Wall Street bailout that followed - and there are lots of lessons - it is that borrowed money can be very dangerous in investments, even when it is being handled professionally. The failure of LTCM, Bear Stearns, Lehman Brothers, Northern Rock and many others shows just how precarious a business model can be with too much gearing.

Why I’m buying: Spell out what you find attractive about the company and the opportunity you see for the future. What are your expectations? What metrics matter most and what milestones will you use to judge the company’s progress? Catalog the potential pitfalls and mark which ones would be game-changers and which would be signs of a temporary setback.
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