A stock split is when a company increases its total shares by dividing up the ones it currently has. It is typically done on a 2:1 ratio. For example, if you own 100 shares of a stock priced at $80 per share, after the split, you'll have 200 shares priced at $40 each. The number of shares changes, but the value remains the same. Stock splits occur when prices are increasing in a way that deters and disadvantages smaller investors. They can also keep the trading volume up by creating a larger buying pool to trade. If you invest in a stock, expect to experience a stock split at some point.
Whatever happens on a stock exchange and no matter how much influence computers, algorithms and high frequency trading may have, human nature will always have an important role to play. Typically, human nature becomes more important when momentum is changing and there is excitement or panic in the air. It would seem wise to try and understand this mass psychology or group thinking which is often referred to by investors as the madness of crowds.
Finding the best stocks to buy and watch starts with knowing what a big market winner looks like before it takes off. As noted above, IBD's study of the top-performing stocks in each market cycle since the 1880s has identified the seven telltale traits of market winners. Your goal is to find stocks that are displaying those same traits right now. Traits like explosive earnings and sales growth, a strong return on equity, a fast-growing and industry-leading product or service and strong demand among mutual fund managers.
What would make me sell: Sometimes there are good reasons to split up. For this part of your journal, compose an investing prenup that spells out what would drive you to sell the stock. We’re not talking about stock price movement, especially not short term, but fundamental changes to the business that affect its ability to grow over the long term. Some examples: The company loses a major customer, the CEO’s successor starts taking the business in a different direction, a major viable competitor emerges, or your investing thesis doesn’t pan out after a reasonable period of time.