Warning 2: this is serious. If you don’t believe me, just go on Reddit (r/Cryptocurrency) and look for posts of people who ask for help. There are some devastating stories out there which are all based on greed, credulity, inexperience and/or outright stupidity. You may become rich, but you may also lose everything. People are taking loans with high repayment rates to buy at peak price and will end up ruined. Young inexperienced people have burned their relatives’ lifetime savings, others have no money to pay their university tuition. Don’t be those guys.
But building a diversified portfolio of individual stocks takes a lot of time, patience and research. The alternative is a mutual fund, the aforementioned ETF or an index fund. These hold a basket of investments, so you’re automatically diversified. An S&P 500 ETF, for example, would aim to mirror the performance of the S&P 500 by investing in the 500 companies in that index.
The challenge with Bitcoin and Ethereum these days is two-fold: first of all, both networks are congested with very high utilisation. How does that impacts us? Congestion means that there are more transactions to be processed than the system can actually ingest, which leads into transaction queuing. This means that those transactions will go in a wait list to be mined, and that means that it can take at least 20 minutes to a few hours for your transaction to be confirmed – a confirmation meaning that the transaction has been validated in at least one block. Going with BTC or LTC may result in longer times to get your money effectively transferred from one place to the other (for example if you want to store it securely on your wallet, or if you need to send it to an exchange). For transaction speed I prefer to go with Litecoin at the moment, except in cases where Bitcoin is still more advantageous. Keep in mind that despite the huge transaction fees Bitcoin sees massive adoption and has the first comer advantage.
As written in section Investing 3, you should never keep any valuable assets on an exchange, unless you engage in day trading. You should get an appropriate wallet to store your cryptocurrency safely. To explain the concept better, what you are storing is not the cryptocurrency itself, but your private keys, the keys that allow you to spend the cryptocurrency that is assigned to you and stored on the blockchain of the given cryptocurrency (of course each project has its own blockchain, just like each bank has its own internal banking system – to simplify heavily). Anyone who has access to your private key is in control of your cryptocurrency assets, so you must secure them. Most if not all of the wallets around have a feature called a backup phrase. It is a mnemonic sequence of words that must be written on paper and stored securely. If you lose access to your wallet, get it lost or stolen or whatever, this backup phrase should allow you to recover instantly access to your private keys and funds, after which you should immediately transfer them to a new address.
The stock market works like an auction, and buyers and sellers can be individuals, corporations, or governments. When there are more sellers than buyers, the price of a stock will go down. When there are more buyers than sellers, the price will go up. A company's performance doesn't directly influence its stock price; it's investors' reaction to the performance that decides how the stock fluctuates. If a company is performing well, more people will want to own the stock—consequently driving the price up. The opposite is true when a company underperforms.

Bob wants to buy Ethereum. He only has Bitcoin. On an instant-access exchange, he will trade Bitcoin for Ethereum. He will provide the target address of his Ethereum wallet to receive the Ethereum he wants to purchase, and he will also provide a refund address for Bitcoin, most likely the address from which he will be sending his Bitcoin to the exchange. Once he will submit the order, Bob will be asked by the exchange to send the necessary amount of Bitcoin to an address. Once he will send this money and it is confirmed, the instant-access exchange will handle all the buy/sell operations on his behalf, and will send the Ethereum once the order has been fulfilled.

A stock split is when a company increases its total shares by dividing up the ones it currently has. It is typically done on a 2:1 ratio. For example, if you own 100 shares of a stock priced at $80 per share, after the split, you'll have 200 shares priced at $40 each. The number of shares changes, but the value remains the same. Stock splits occur when prices are increasing in a way that deters and disadvantages smaller investors. They can also keep the trading volume up by creating a larger buying pool to trade. If you invest in a stock, expect to experience a stock split at some point.
The first stock market in the world was the London stock exchange. It was started in a coffeehouse, where traders used to meet to exchange shares, in 1773. The first stock exchange in the United States of America was started in Philadelphia in 1790. The Buttonwood agreement, so named because it was signed under a buttonwood tree, marked the beginnings of New York's Wall Street in 1792. The agreement was signed by 24 traders and was the first American organization of its kind to trade in securities. The traders renamed their venture as New York Stock and Exchange Board in 1817. (For related reading, see "The Highest Priced Stocks In America")

It allows companies to raise money by offering stock shares and corporate bonds. It lets common investors participate in the financial achievements of the companies, make profits through capital gains, and earn money through dividends, although losses are also possible. While institutional investors and professional money managers do enjoy some privileges owing to their deep pockets, better knowledge and higher risk taking abilities, the stock market attempts to offer a level playing field to common individuals.

When you buy a stock, you should have a good reason for doing so and an expectation of what the price will do if the reason is valid. At the same time, you should establish the point at which you will liquidate your holdings, especially if your reason is proven invalid or if the stock doesn’t react as expected when your expectation has been met. In other words, have an exit strategy before you buy the security and execute that strategy unemotionally.
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