What would make me sell: Sometimes there are good reasons to split up. For this part of your journal, compose an investing prenup that spells out what would drive you to sell the stock. We’re not talking about stock price movement, especially not short term, but fundamental changes to the business that affect its ability to grow over the long term. Some examples: The company loses a major customer, the CEO’s successor starts taking the business in a different direction, a major viable competitor emerges, or your investing thesis doesn’t pan out after a reasonable period of time.
Even when the stock price has performed as expected, there are questions: Should I take a profit now before the price falls? Should I keep my position since the price is likely to go higher? Thoughts like these will flood your mind, especially if you constantly watch the price of a security, eventually building to a point that you will take action. Since emotions are the primary driver of your action, it will probably be wrong.
Discount brokers used to be the exception, but now they're the norm. Discount online brokers give you tools to select and place your own transactions, and many of them also offer a set-it-and-forget-it robo-advisory service too. As the space of financial services has progressed in the 21st century, online brokers have added more features including educational materials on their sites and mobile apps.
The stock market works like an auction, and buyers and sellers can be individuals, corporations, or governments. When there are more sellers than buyers, the price of a stock will go down. When there are more buyers than sellers, the price will go up. A company's performance doesn't directly influence its stock price; it's investors' reaction to the performance that decides how the stock fluctuates. If a company is performing well, more people will want to own the stock—consequently driving the price up. The opposite is true when a company underperforms.
There are two types of brokers: full-service and discount. Full-service brokers tailor recommendations and charge higher fees, service charges, and commissions. Most investors are willing to pay these higher fees because of the research and resources these companies provide. With a discount broker, the majority of research falls on the investor; they just provide a platform to perform trades and customer support when needed. Newer investors can benefit from the resources provided by full-service brokers, while frequent traders and experienced investors who perform their own research may lean towards platforms with no commission fee.
Successful traders have to move fast, but they don't have to think fast. Why? Because they've developed a trading strategy in advance, along with the discipline to stick to that strategy. It is important to follow your formula closely rather than try to chase profits. Don't let your emotions get the best of you and abandon your strategy. There's a mantra among day traders: "Plan your trade and trade your plan."
Investment ideas can come from many places. If you want guidance from professional research services, you can turn to companies like Standard & Poor's, ValueLine, Morningstar, and other online resources. If the thought of spending your time browsing investment websites doesn't sound appealing, just take a look at your surroundings and see what people are interested in and buying.
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